Since 1856 – seriously that's pre-civil war – Orvis has been purveyor of all things for the fishing of the flies and the shooting of the wings. They even have a store (pictured) with an 18-hole casting course. And no, we did not even know that was a thing. Not that there's anything wrong with that; hey, some of our best friends are flyfishers.
Anyway, like any good company Orvis does not neglect its civic obligations. They commit 5 percent of annual pre-tax profits to protecting nature.
For 2015 Orvis has awarded cash grants that match its customers contributions to four organizations. From its press release:
- Trout Unlimited, to continue its multi-year collaboration with Orvis on the Orvis/Trout Unlimited 1,000 Miles Campaign, the goal of which is to reconnect 1,000 miles of stream passage for fish in watersheds throughout the United States over ten years. This project will open up waterways through the repair, modification and/or removal of culverts and other obstructions.
- The Petfinder Foundation, for its programs benefitting shelters and providing homes for rescued dogs across America. This program, whose goal is to ensure that no adoptable pet is euthanized for lack of a loving home, is so popular with Orvis customers that it more than tripled its goal in 2014.
- The Chesapeake Bay Foundation to benefit its Oyster Restoration Program, which works to restore native oyster reefs in Maryland and Virginia. Restored reefs improve water quality and fish habitat in Chesapeake Bay.
- Rare, for its Fish Forever partnership in Belize. Fish Forever empowers local communities to sustainably manage their fisheries, thereby increasing food security, conserving important marine habitats and species, safeguarding local jobs and creating coastal climate resilience. The New York Times called the Rare method, “one of the most critical, and underappreciated, social technologies to protect ecosystems and biodiversity”.
Gotta hand it to Orvis, that's generous support of some good causes that we can all get behind.