It's not always about the gear; sometimes it's about what the people who make the gear choose to do. Sierra Designs, Terramar, Clif and other companies teamed up to help our fellow Americans hit by the recent tornadoes in Missouri and Alabama:
"On August 10, a tractor-trailer loaded with outdoor gear from Sierra Designs, Terramar, and other sponsors such as Clif Bar, Manzella, Sierra Trading Post, Outdoor Research, Sole, Chacos, Merrell, and FRS stopped in Joplin, MO, delivering much needed apparel, footwear, and nutrition products to the local United Way for distribution. The next evening, the same truck pulled into Tuscaloosa, AL to drop off the rest of the gear at the Temporary Emergency Management Services center."
Good on ya!