Just in time for the holidays, when you have to portage food and drink to and fro and to again, the Icemule cooler bag is an ultraconvenient way to facilitate the stuffing of said food and drink into our faces.
We have to admit our first thoughts were, what will we use a cooler bag for? Short answer: pretty much everything. It's the convenience of being able to throw your stuff in the bag, add ice and easily sling it over your shoulder or put it in the back of your car. The Icemule is much more portable than a hard cooler, which is often overkill for just taking food from house to house or even camping when you're going to eat or drink the contents within 24 hours.
The Icemule is really well thought out. There's a valve you can use to add air for insulation and protection or release air to roll the bag up. The top is a drybag-style rolltop that prevents any leaking from inside, and the welded seams make for a bag you're not afraid to throw around a bit. The shoulder strap is adjustable and has a wide padded slider for comfort.
You can easily stuff 12 cans and a bag of ice into it, and it will keep things cold all day even in hot conditions. The Icemule is awesome, and it's become our go-to cooler everything short of multiday and/or large group trips.