Protein. It's what's for dinner. And if you're smart, breakfast, lunch and snacks too. For this key macronutrient that is so essential to recovery and growth, the FDA recommends the laughably small amount of 50g of protein per day in a 2,000 calories diet. Do not buy this advice. Aim for at least 1g per kg of bodyweight, assuming you're trying to maintain your weight. People training to increase strength normally shoot for double or more this amount. Do not take nutrition advice from the bro crowd; read Jordan Feigenbaum, he's both a strength athlete and an MD.
Whey protein is the best protein. Sorry vegans, respect and all but you've got a much harder road. Do not use soy protein is all we can tell you. Protein powder rocks, but it doesn't travel well mixed and requires more space, planning and equipment – at least a shaker bottle.
Which brings us to bars. Some of which, let's be honest, taste like butt crack, and not the good kind. As a general rule, the more protein a bar has the worse it tastes. Clif Whey Protein Bars split the difference. With 14g of protein and only 5g of sugar in 260 calories, they're low glycemic index to boot. And with flavors like Coconut Almond Chocolate you just can't go wrong. Just remember to watch your macros!
We've relied on Clif for years to manufacture high-quality energy-rich foods that we trust enough to give to our kids. Clif Whey Protein Bars are a great on-the-go protein and energy source.